Users are prompted to respond to the question using an eleven-point (0 - 10) scale indicating their likeliness to recommend. NPS is calculated by asking one question: How likely are you to recommend to a friend or co-worker? Unlike other qualitative measures, NPS is a specific, calculated metric that can be measured over time, or compared across products or vendors. The Net Promoter Score (NPS) is a common metric to gauge customer loyalty and overall user satisfaction.
